I’m a Communication & Social Media Expert who loves to help creators and businesses find the right alignment between their identity, values, and goals with their messaging and branding. I assist businesses with their strategy, from planning to practical content creation and optimizing their social media results. I strive to balance planning and organization with enough space for creativity, intuition, and innovation in my workflow. My talents lie in deeply understanding your audience and translating that insight into compelling content that creates lasting and converting connections.

education

university of applied sciences rotterdam
— communication bachelor

willem the kooning academy
— arts and culture minor

certificates

hubspot
— social media marketing

Google
— analytics
— SEO
— digital marketing

skills

  • Conducting research, developing appropriate strategies, and providing businesses with advice tailored to their communication and marketing goals.

  • Generating original concepts, testing them, and optimizing them for businesses, brands, and events.

  • Creating compelling content that is goal-oriented, whether it's aimed at generating revenue, building brand awareness, or increasing interaction. I produce various forms of content, including photos, long and short video content, copywriting, and user-generated content.

  • My sales experience has taught me how to uncover clients' goals and satisfy them with suitable products and services. I have experience in coaching and public speaking. Additionally, I possess a talent for observing and remaining objective, which allows me to ask the right questions and convey the right messages effectively.

  • I excel at building connections with all parties involved in different processes, ensuring that everything is well-managed on a relational level.

  • Making decisions and developing strategies based on collected data and its interpretation.

  • Detailing the process of how to execute tasks before starting, and then carrying out the plan effectively.

  • I always act from intrinsic motivation and focus on taking aligned action with my vision for things. Because of that, I am autonomous, independent, and assertive in my action-taking. 

Network marketing 
(2023 jan - 2024 feb)

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Business development: Built and managed a network of clients, understanding their needs to provide tailored product solutions.

Sales Strategies: Implemented effective sales tactics, resulting in increased customer acquisition and retention. Including organising online and offline events, and creating an attraction marketing system for myself and my team. Growing my personal Tiktok from 0 tot 6500 followers in a timeframe from 3 to 6 months.

Training & mentorship: Conducted training sessions for new members, helping them understand the business model and sales techniques. Providing mentorship around personal goals, personal development, and spiritual teachings.

Public Speaking: Delivered compelling product presentations and demonstrations, highlighting key features and benefits. Speak in front of a group, have key notes, do a lot of storytelling, and share my personal developments and insights.

Research Employee engagement - Jelle
(Nov 2022 -  Apr 2023)

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Research and analysis: Conducted in-depth research on employee engagement, analyzing data to identify trends and insights.

Survey design & focus groups: Developed and distributed surveys to gather data on employee satisfaction and engagement.

Report Writing: Compiled research findings into a comprehensive thesis, presenting actionable recommendations for improving employee engagement.

Presentation skills & advising: Presented research findings to academic and professional audiences, receiving positive feedback for clarity and depth.

Organization sensitivity: Tuning into an organization’s unwritten rules and cultural behaviors: to see if words and actions align, and find out real pain points like fear-based cultures.

Freelancer marketing & communucation
(2021 - present)

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Strategy Development: Created customized marketing strategies for clients to enhance brand visibility and engagement. Results: 200% following growth at CreativeRevolution on Instagram.

Content Creation: Produced high-quality content in all forms, including blog posts, social media updates, copywriting, and marketing materials. Introducing video content at CreativeRevolution hitting 17K + views per video.

SEO & Analytics: Implemented SEO best practices to increase website traffic and analyzed performance metrics to optimize campaigns.

Event management: Organized and managed events, collaborating with various parties to coordinate location, videographers, speakers, planning, and agendas. Ensured seamless execution and that events were translated into engaging content.

Office Manager: Oversaw daily office operations, maintaining efficient workflows and a productive environment.

Community building: Developed and nurtured online and offline communities to foster brand loyalty and engagement.

Stakeholder management: Established and maintained strong relationships with stakeholders, ensuring alignment with project goals.

Planning & organizing: Coordinated project timelines and tasks to ensure timely delivery and optimal resource allocation.

Marketeer - Digital Workplace Consultant
(sept 2020 - sept 2021)

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Campaign management: Developed and managed digital marketing campaigns to promote workplace consultancy services.

Content strategy: Created and executed a content strategy to engage target audiences and drive lead generation.

Internal & external communication: Managed communication strategies to effectively engage both internal stakeholders and external audiences.

Market research & advising: Conducted market research to identify trends and opportunities, informing strategic decisions.

Website optimalisation: Enhanced the company website for better user experience and improved search engine rankings.

Performance reporting: Tracked and reported on campaign performance, providing insights and recommendations for improvement.

Event management: Organized and managed the Digital Workspace event with Frankwatching, coordinating logistics such as agenda, speakers, and planning. Ensured the event’s success and translated it into engaging content.

Monitoring & analysing: Monitored digital campaigns and analyzed performance data to optimize strategies and improve outcomes in collaboration with marketing company Leadgate.

Customer Service Employee (+ social) Coolblue
(Aug 2019 - feb 2021)

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Customer support: Provided excellent customer service through various channels, resolving issues and answering inquiries.

Empathic listening & problem solving: Practiced empathetic listening to understand customer concerns deeply and provide effective solutions. Addressed and resolved customer issues promptly, ensuring customer satisfaction and loyalty.

Team collaboration: Worked closely with team members to ensure consistent and high-quality customer service.

Hospitaly - (shop)Hostess, promotor, barista & waiter
(2017 - present)

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Guests service excellence: Delivered exceptional service in various hospitality roles, ensuring guests satisfaction.

Representation: Acted as a brand ambassador, representing the business professionally and creating a positive customer experience. For brands like: Google, Youtube, Jura and more.

Event & products promotion: Promoted events and services, engaging with guests.

Teamwork & Communication: Collaborated with colleagues to provide seamless service in high-service environments like Wereldmuseum and weddings.

Versitality: Adapted to different roles within the hospitality sector, showcasing flexibility and a strong work ethic.

Volunteerwork
(2020 - 2023)

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Relationship building and connecting and leveling with different ages, backgrounds and origins.